Hitting theaters at the right time seems to have paid off for Hotel Transylvania 2. The animated comedy featuring the voices of Adam Sandler and Andy Samberg set a new September record with a $47.5M opening weekend. The film arrives at theaters with no competition for family-friendly fare and dominates. Early data shows 60% of filmgoers were under the age of 25 and 38% were parents, confirming the boost from younger audiences.
Timing isn’t the only factor that appears to be helping Hotel Transylvania 2. According to Rotten Tomatoes, 82% of surveyed filmgoers “liked” the film signaling the sequel delivered what most fans were looking for. The film’s box office returns mark a North American record for the month of September.
“We had a great date, and this is a big win for Sony Pictures Animation,” said Sony president of marketing Josh Greenstein. “And the movie is exploding.”
The film’s success is also a needed victory for Adam Sandler. The Hollywood funnyman has had recently string of financial stinkers at the box office including Pixels, Blended, and Grown Ups 2. And HT 2 is very much his film with Sandler serving as star, co-writer, and executive producer.
Up next for Sandler is The Do Over, co-starring David Spade, and scheduled for release in 2016.